Our friends from The Mill came to Now on Tuesday to let us play with the exciting emerging technologies that they are using to create a new world of experiences: from 360-degree video and VR, to Augmented Reality. Oh, and they still do amazing post-production on ‘traditional’ ads, but real-time rendering means no more waiting for 48hrs to see the latest WIP.
The possibilities for brands to engage people in unexpected, immersive ways has truly never been more varied or more exciting. Here are Account Directors Kelly and Jack getting a taster of the VR experience.
For more information on The Mill and what they do, head to their website: http://www.themill.com/
Read: Now After Hours 2019