Written by Adam Jones, Junior Strategist. Back by popular demand! For the second year running we showcased all of the creative things that we Nowers get up to in our spare time in our unique exhibition, Now After Hours. As our office transformed itself into a gallery once again for a whole month, the Now… Continue reading
Written by Luciana Bhangu, Senior Account Manager. In the impressive Kings Place, a signpost of the regeneration of Kings Cross, I was lucky enough to attend the Cannes Lions Masterclass for under 30s. Not really on par with the French Riviera, but a good opportunity to find out more about the renowned festival of creativity… Continue reading
Written by Roger Morris, Copywriter at Now & Novelist. With Brexit grinding on and President Trump in the White House, some people might argue we’re already living in a dystopia, so why write a dystopian novel? I wrote Psychotopia in 2016. We were in the middle of the Brexit campaign. Remember the lies on the… Continue reading
Written by Ben Stewart, Head of Strategy at Now. The first rule of being a strategist is to know your audience. We need to understand what makes them tick to have the best chance of truly connecting with them. So, we regularly walk a mile in their shoes, seeking that special insight into their lives… Continue reading
Written by Kate Waters, Chief Strategy Officer at Now. You know when you have an idea, and suddenly you start to see all sorts of bits of ‘evidence’ that magically appear to confirm your brilliant hypothesis? This is what scientists call ‘confirmation bias,’ and it’s one of the tricks our brains play on us to… Continue reading
Written by Sasha Batchelor, Work Experience Student at Now. When reviewing the selection of work from the Cannes 2018 Ad Festival there was one advert that stood out to me: ‘Price on our lives,’ an advert about the March for Our Lives demonstrations, a student-led movement aimed at lobbying politicians to enact greater control legislation… Continue reading
Written by Flora Joll, Senior Strategist. I do not mean to suggest by this that more constraints encourage better creative work as a rule of thumb. Whether you are an Adam Morgan fan or not, the concept of strategic constraints is generally accepted to help focus thinking and ultimately liberate ideas. The clearest – and… Continue reading
Written by Mathew, Work Experience Student. Recently while browsing YouTube, I came across two series, Against the Clock and The Crate. Both of these challenge artists to create a song in a different way. Against the Clock give their artists only twenty minutes to create a beat. The results are of various levels of success,… Continue reading
By Amelia Wood, Senior Strategist, Now. Friday 13th July. The day Trump was coming to town. Marches were planned across the country. Everyone had something to say. And what do you do when you want that thing to be heard? You get creative. Hundreds of thousands of people armoured themselves with witty slogans, snappy hashtags… Continue reading
By John Townshend, Chairman and Founder, Now. I don’t know if you do crosswords, but have you ever experienced that thing when you just get stuck with a few last clues? However much you ache your brain you just can’t get them. So you put it down. The next day, you glance at it again,… Continue reading
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