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  • Marching over the Horizon

    When reviewing the selection of work from the Cannes 2018 Ad Festival there was one advert that stood out to me: ‘Price on our lives,’ an advert about the March for Our Lives demonstrations, a student-led movement aimed at lobbying politicians to enact greater control legislation in America. Not only did this advert relate to…

    now advertising blog news marching over the horizon

  • A lack of constraint damages creativity

    A lack of constraint damages creativity. I do not mean to suggest by this that more constraints encourage better creative work as a rule of thumb. Whether you are an Adam Morgan fan or not, the concept of strategic constraints is generally accepted to help focus thinking and ultimately liberate ideas. The clearest – and…

    now advertising blog news lack of constraint damages creativity

  • Sparking Creativity

    Sparking Creativity. Recently while browsing YouTube, I came across two series, Against the Clock and The Crate. Both of these challenge artists to create a song in a different way. Against the Clock give their artists only twenty minutes to create a beat. The results are of various levels of success, from Jay Prince, who,…

    now advertising blog news sparking creativity

  • Thank You Trump

    Friday 13th July. The day Trump was coming to town. Marches were planned across the country. Everyone had something to say. And what do you do when you want that thing to be heard? You get creative. Hundreds of thousands of people armoured themselves with witty slogans, snappy hashtags and hand-drawn placards and prepared to…

    now advertising blog news womens equality party thank you trump card

  • How taking time out changed my creative process

    I don’t know if you do crosswords, but have you ever experienced that thing when you just get stuck with a few last clues? However much you ache your brain you just can’t get them. So you put it down. The next day, you glance at it again, and, guess what, the answers seem obvious,…

    now advertising news blog taking time out john townshend

  • Thinking Outside The Box

    Thinking outside the box. At school, we are told how to think and what to think and where to focus our thinking. Tasks we’re given in class are often formulaic or tedious, simply because we are given a set way of carrying them out. Whether we’re instructed to solve a particular quadratic equation by completing…

    now advertising news blog thinking outside the box siddiq islam

  • Resilience & Neurodiversity

    Recently a lot has been written about Neurodiversity in the world of advertising, and in particular, the benefits that these differences can bring to an agency. The label ‘Neurodiverse’ covers a spectrum of neurological differences from Dyspraxia, Dyslexia, Attention Deficit Hyperactivity Disorder, Dyscalculia, to Autism, Tourette Syndrome, and others. When I first read about neurodiversity,…

    now advertising news blog resilience neurodiversity sam vine

  • The Journey to a Half Marathon, and Beyond

    By Sarah Maclean, Account Manager at Now. In January, I did what was in hindsight a pretty reckless thing, for me. I signed up for a half marathon. I’ve never been ‘confident’ with sport. It goes back to the ‘chubby kid at school’ days, too shy to do it for fear of embarrassment. It had…

    now advertising sarah maclean half marathon

  • CPD Gold Accreditation

    We have proudly accepted the IPA Continuous Professional Development (CPD) Gold Accreditation for the third year in a row. The award is given to agencies that, “demonstrate that CPD lies at the heart of their business, building a strong learning culture in support of real business objectives and the development of their employees professionally and…

    now advertising katie creighton accepts cpd gold accreditation award

  • A Recipe for Bagel Beer

    By Amelia Wood, Senior Strategist at Now. Prep time: 6 weeks Brew time: 2 weeks Difficulty: Hard Serves: 3,000 INGREDIENTS 70kg bagels 100kg malted barley 40kg oats 1000l water Yeast For our recipe, access to bagels was no problem, as we happen to know the biggest bagel producers in the world – New York Bakery…