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  • 3 great ads I had nothing to do with #64 Ben da Costa

    Ben has had a hugely diverse career to date. He helped relaunched Subway in the UK at Above + Beyond and worked on Cannes Gold Lion-winning work for Lexus as well as campaigns for TalkTalk, and Argos while at CHI&Partners. He has a native understanding of social and digital channels – and was one of…

    now advertising ben da costa three great ads I had nothing to do with campaign

  • An hour of advertising with Now’s Larissa Vince

    Larissa Vince was my first ever boss. I was 20 years old, had just joined Campaign magazine as a ridiculously fresh-faced reporter and had literally no idea of how advertising or agencies (or anything really) worked. It quickly became apparent that, as Campaign’s news editor, there was no better person to learn from. Larissa knew…

    now advertising blog news now hires larissa vince saatchi

  • Creatives: Why not pay them more than the ECD?

    You’re the creative who everyone can rely on to crack every brief. You’ve won every major award there is to win. You come up with the ideas that make everyone jealous. Your agency can’t imagine life without you. You’re their secret weapon. You absolutely love it. And you definitely deserve a pay rise. But you’ve…

    now advertising why not pay creatives more than the ECD

  • Now snares Saatchi & Saatchi MD Larissa Vince as new CEO

    Now has poached Saatchi & Saatchi London managing director Larissa Vince to be its new chief executive. When she starts in September, Vince will take charge of the 41-strong agency, working alongside chairman and sole remaining founder John Townshend, head of strategy Ben Stewart and recently hired chief creative officer Ben da Costa. Now clients include…

    now advertising blog news now hires larissa vince saatchi

  • Now hires Ben da Costa to succeed Remco Graham as creative chief

    Now has hired Above & Beyond creative director Ben da Costa as chief creative officer as Remco Graham prepares to leave the agency “to take on a new challenge”. Graham departs in mid-August after three-and-a-half years, with da Costa due to start at the beginning of September. Da Costa will oversee an eight-strong creative department.…

    now advertising blog news now hires ben da costa to succeed remco graham

  • Cannes Lion Masterclass

    In the impressive Kings Place, a signpost of the regeneration of Kings Cross, I was lucky enough to attend the Cannes Lions Masterclass for under 30s. Not really on par with the French Riviera, but a good opportunity to find out more about the renowned festival of creativity nonetheless. Everyone in our industry knows what…

    now advertising news blog cannes lion masterclass

  • Things Can Only Get Worse – Thoughts on Writing a Dystopian Novel

    Thoughts on Writing a Dystopian Novel. With Brexit grinding on and President Trump in the White House, some people might argue we’re already living in a dystopia, so why write a dystopian novel? I wrote Psychotopia in 2016. We were in the middle of the Brexit campaign. Remember the lies on the side of the…

    now advertising blog news roger morris things can only get worse psychotopia dystopian book

  • Turning clients into the target audience

    The first rule of being a strategist is to know your audience. We need to understand what makes them tick to have the best chance of truly connecting with them. So, we regularly walk a mile in their shoes, seeking that special insight into their lives that will help unlock a brief. It’s the bit…