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  It’s clear that business-to-business marketing is maturing and becoming more sophisticated. And the category’s spend is forecast to grow 9% in the UK in the next 3 years.* However, it’s not…

In a parallel universe John Townshend could have been treading the boards, soaking up the smell of the greasepaint and the roar of the crowd – a darling of the silver screen…

Ben has had a hugely diverse career to date. He helped relaunched Subway in the UK at Above + Beyond and worked on Cannes Gold Lion-winning work for Lexus as well as…

Larissa Vince was my first ever boss. I was 20 years old, had just joined Campaign magazine as a ridiculously fresh-faced reporter and had literally no idea of how advertising or agencies…

You’re the creative who everyone can rely on to crack every brief. You’ve won every major award there is to win. You come up with the ideas that make everyone jealous. Your…

Now has poached Saatchi & Saatchi London managing director Larissa Vince to be its new chief executive. When she starts in September, Vince will take charge of the 41-strong agency, working alongside…

Now has hired Above & Beyond creative director Ben da Costa as chief creative officer as Remco Graham prepares to leave the agency “to take on a new challenge”. Graham departs in…

In the impressive Kings Place, a signpost of the regeneration of Kings Cross, I was lucky enough to attend the Cannes Lions Masterclass for under 30s. Not really on par with the…

Thoughts on Writing a Dystopian Novel. With Brexit grinding on and President Trump in the White House, some people might argue we’re already living in a dystopia, so why write a dystopian…

The first rule of being a strategist is to know your audience. We need to understand what makes them tick to have the best chance of truly connecting with them. So, we…