In this article, I will persuade you that the independent agency model is the way forward. That the other models are just silly or boring or cumbersome. Subliminally, you will get the impression that my agency is the best thing since sliced cheese, and, if you are a Chief Marketing Officer, you will call up…

This weekend I took advantage of the agency art fund pass, and saw ‘Scythians: warriors of ancient Siberia’ at the British Museum. The verdict? Get yourselves down there before it closes in January. I’ve always thought it would be exciting to be an archaeologist, dusting brush in hand, discovering hidden artefacts from the forgotten past.…

We are lucky. One of advertising’s greatest practitioners – John Hegarty – came in to talk to us yesterday. It’s wonderful to hear from someone who’s done it, and who’s as excited about the possibilities as ever. And what was most interesting was how rapt the audience of Nowers was. In a world of digi-tech-programmatic,…

Our friends from The Mill came to Now on Tuesday to let us play with the exciting emerging technologies that they are using to create a new world of experiences: from 360-degree video and VR, to Augmented Reality. Oh, and they still do amazing post-production on ‘traditional’ ads, but real-time rendering means no more waiting for…

Data can be used to tell some surprisingly deep and memorable stories. Over the course of the election campaign a few weeks ago, it was intriguing to see how all the parties used data, as well as words, to fight their respective corners. But while we’re often quick to question the words we hear, are…

Echo Chambers, Debate and Standards. Two weeks have passed since the great election that wasn’t and we are approaching our 9th week without a parliament. We should all know and have read about the influence that social media and micro-targeting have had here and abroad. And we should also be aware of the fiction (or…

We have a newbie in the office – David Mannall, previously at Mother, W+K, Fallon & MCBD, is our new Client Services Director. We wanted to get to know him a little better, so we grabbed a coffee* with him to really get to the heart of Dave. Read on to find out more about…

How Far Can You Go? It was a dark, wet and windy day on a cliff-ridden coastline. I stood atop the infamous Seven Sisters in Sussex. My broken body felt like I had run a marathon up a mountain. After all, I had run a marathon up a mountain and I had ten more gruelling…

Creatives at Now, Suzi & Joe have taken the initiative to start something for our agency: a quarterly in-house magazine called Hello Now – a name which came about after hearing our front of house, Ruby, answering the phone around 4000 times a day. ​The Spring 2017 edition features a cover inspired by the amazing…

Because the more you know, the better the story. When I’m not writing copy at Now, I write novels. Many years ago, I pitched an idea to my agent. It was one of those off the top of the head ideas I didn’t think would go anywhere. A detective novel set in 19th century St…