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  • now advertising news blog abstract expressionism

    Abstract Expressionism at the Royal Academy

    When, in 1959, New York’s Museum of Modern Art sent an exhibition to eight European cities titled ‘The New American Painting’ featuring seventeen Abstract Expressionist artists the majority of the European audience…

  • now advertising news blog now numbers listen learn

    Now Numbers: Data at the heart of our business

    27th October: Now has consolidated their data offering under the banner of Now Numbers, which will make data central to the agency’s creative strategy. Now has hired Simon Wall, one of the…

  • now advertising news blog a call to the wild busy

    A Call to the Wild

    “I went to the woods because I wished to live deliberately, To front only the essential facts of life and see if I could not learn what it had to teach, And…

  • now advertising news blog the power of nudges pilots

    The Power of Nudges

    I’m fascinated by the power of Nudges, so it’s always great to see them come up in the news. Nudges in Behavioural Economics / Psychology are small changes made to a person’s…

  • Now Jumps Into ‘The Pool’

    Creative agency Now and The Pool, the digital hub for busy women, have formed a partnership that sees Now take a minority stake, and the two companies work together on content creation…

  • What’s so special about start-up life?

    Written by Laura Chamberlain, Managing Director at Now. When I rather rashly decided to leave my last agency without a job to go to, a couple of things happened in quick succession.…

  • Running on fumes: how car ads lost their swagger

    Written by John Townshend, Chairman and Founder at Now. “It takes years to build a brand, and only moments to destroy it,” as someone once said. And what better example than poor…

  • Sources of Inspiration and Insight

    Written by Helen Trimm, Insight Manager at Now. Last night I went along to an APG Young Planners event called ‘Sources of Inspiration and Insight’. The night was hosted by BBH’s John…

  • The Good Girl’s Guide to Breaking Bad

    Written by Laura Chamberlain, Managing Director at Now. I’ve spent plenty of time smoking behind the bike sheds and I was always a little too naughty to be Head Girl, but, at…

  • The Period Revolution

    Written by Melissa Robertson, Chief Executive Officer at Now. I’ve always felt that, to do our jobs well, we need to not just talk the talk, but walk the walk. We should…