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  • A Call to the Wild

    “I went to the woods because I wished to live deliberately, To front only the essential facts of life and see if I could not learn what it had to teach, And not, when I came to die, discover that I had not lived.” Henry David Thoreau – From crammed commutes and daily deadlines to…

    now advertising news blog a call to the wild busy

  • The Power of Nudges

    I’m fascinated by the power of Nudges, so it’s always great to see them come up in the news. Nudges in Behavioural Economics / Psychology are small changes made to a person’s environment to steer them towards a particular decision. It’s not about coercing them into something they don’t want, but giving them more of…

    now advertising news blog the power of nudges pilots

  • Now Jumps Into ‘The Pool’

    Creative agency Now and The Pool, the digital hub for busy women, have formed a partnership that sees Now take a minority stake, and the two companies work together on content creation and data analytics. Now’s CEO, Melissa Robertson will take a seat on The Pool’s board. Founded by two people at the forefront of…


  • What’s so special about start-up life?

    Written by Laura Chamberlain, Managing Director at Now. When I rather rashly decided to leave my last agency without a job to go to, a couple of things happened in quick succession. Firstly, a Braveheart, covered in woad moment: “FREEDOM!” Followed swiftly by the inevitable, “Oh-shit-oh-shit-oh shit-what-have-I-done” moment. The creative services director, a friend and wing-woman, gave…


  • Running on fumes: how car ads lost their swagger

    Written by John Townshend, Chairman and Founder at Now. “It takes years to build a brand, and only moments to destroy it,” as someone once said. And what better example than poor Volkswagen. Well, I say “poor” advisedly, based on my latent affection and respect for the brand. It is clearly not poor in any…


  • Sources of Inspiration and Insight

    Written by Helen Trimm, Insight Manager at Now. Last night I went along to an APG Young Planners event called ‘Sources of Inspiration and Insight’. The night was hosted by BBH’s John Harrison at their Kingly Court offices. John shared with us his biggest bugbear – that all too often we are focused on finding…


  • The Good Girl’s Guide to Breaking Bad

    Written by Laura Chamberlain, Managing Director at Now. I’ve spent plenty of time smoking behind the bike sheds and I was always a little too naughty to be Head Girl, but, at heart, I’m still a Good Girl. An i-dotter. A t-crosser. A people-pleaser. A swot of the highest order. And whilst there’s plenty that’s…


  • The Period Revolution

    Written by Melissa Robertson, Chief Executive Officer at Now. I’ve always felt that, to do our jobs well, we need to not just talk the talk, but walk the walk. We should use and believe in the brands we work on. I eat New York Bakery Co bagels and Florette salad, we use BT for…


  • APG: Provocation, Brand Reinvention and New Year Drinks

    Written by Steph Simon, Planner at Now. On Wednesday night we attended the first APG event of 2016 which promised to ‘inspire and provoke’, all followed by a belated New Year drink. Strategist Heather LeFevre was first up and began by asking whether we are “unreasonable”. Heather explained that much of what she has done over…


  • The power of tennis

    Written by Melissa Robertson, Chief Executive Officer at Now. This Monday was the best start to a working week that I’ve had in as long as I can remember. It started at 10.30am on Court Number 1 (inside) of the National Tennis Centre in Roehampton. We were told to be in sports kit (much to the…