Vanquis Bank, the credit card provider, and part of the Provident Financial Group, has appointed NOW to handle its brand creative account.

The agency has been appointed as part of Vanquis’s ambitious growth plans, and will be supporting them in the development of a major new ATL campaign for 2021.

Thomas Allder, Customer Director at Vanquis, said: “NOW has hit the ground running with us and has shown an incredible amount of insight and creative flair in helping us articulate our customer proposition to the large and growing segment of the UK consumers who are looking to get on the path to a better financial life.”

Larissa Vince, CEO at NOW, added: “Vanquis is a brand with big ambitions to champion an audience that is often ignored, or worse, patronised. This is a brilliant opportunity for us to use creativity to show the unique promise that Vanquis can deliver to its customers.”Vanquis credit cards and loans are designed to help customers improve their credit rating and offer a simple application and a credit limit that only rises in line with a customer’s ability to repay.