People

Louise has a track record of making brands famous. At AMV/BBDO, where she was a Board Director, she helped put Twinings and EDF Energy on the map. And at Engine UK, she led the highly successful Warburton’s work, and MoneySuperMarket’s ‘Money Calm”. She was a Managing Partner and Head of Account Management before joining NOW in 2022.

Louise Hayward
CEO

John, the founder of Now and a copywriter by trade, has been described as ‘one of the most business minded creatives of his generation’. He is a specialist in the complexities of marketing in a multi-channel world and has won awards in a broader range of media than any other UK creative.

John Townshend
Chairman

Josh likes helping brands of all sizes make a name for themselves. He’s been a creative/creative director for 13 years, picking up a few industry doorstops along the way (Lions, Pencils, etc.). He’s created tourism campaigns leveraging the world’s favourite TV show, founded a start-up for a homeless charity selling cardboard boxes, and once even matched koalas with spandex in the name of toilet paper.

Josh Norbury
Creative Director

Darren has built his career on creating work that has a big impact on people - and the balance sheet. He’s delivered domestically and globally awarded work for a wide variety of brands, from The Economist to Virgin Holidays, Lloyds Bank to Microsoft. He likes solving different brand & communications problems while never forgetting that whatever we create must earn the space it takes up in people’s lives.

Darren Burnett
Head of Strategy

Since starting out in the Postroom at Y&R, Simon has gone on to produce digital and print campaigns for a diverse range of clients that includes household names like Ford, Waitrose and BT to charities such as the Women's Equality Party.

Simon Jerome
Production Director

Ben started out in advertising aged 8 when he created some branded coasters (made from cardboard) to celebrate his love of Walkers crisps. Since those heady days, he's led a number of brilliant accounts, creating effective and award-winning work for Tourism Ireland, Google and Warburtons as well as HBO and BT. Ben's whole thing is about building proper, empathic relationships... and snacks.

Ben McKee
Business Director

Previously in the client team, Chloe was told by a former boss she'd be much better at strategy! Since discovering a love for brand, Chloe's worked in both creative and media agencies for brands like Universal Pictures, Mercedes & BT. She loves how creative ideas can turn the commercial dial for brands.

Chloe Thompson
Strategist

Michael is a passionate designer, with 18+ years experience. Having spent much of his career as a designer at Viacom, before turning to advertising. Michael has developed a broad range of skills, encompassing print, digital, broadcast, 2D & 3D animation & copywriting. Previously worked with clients such as Channel 5, MTV, Paramount, Countercheck, The Ryder Cup and European Tour.

Michael O’Sullivan
Senior Designer