Louise Hayward, CEO Now Advertising Agency London

Louise has a track record of making brands famous. At AMV/BBDO, where she was a Board Director, she helped put Twinings and EDF Energy on the map. And at Engine UK, she led the highly successful Warburton’s work, and MoneySuperMarket’s ‘Money Calm”. She was a Managing Partner and Head of Account Management before joining NOW in 2022.

Louise Hayward

now advertising people john townshend chairman

John, the founder of Now and a copywriter by trade, has been described as ‘one of the most business minded creatives of his generation’. He is a specialist in the complexities of marketing in a multi-channel world and has won awards in a broader range of media than any other UK creative.

John Townshend

now advertising people ben da costa chief creative officer

Ben has had a diverse career to date. He’s relaunched Subway in the UK, made an experiential campaign for RNIB at Glastonbury and created Cannes Gold Lion-winning work for Lexus, TalkTalk, and Argos while at CHI & Partners.

Ben da Costa
Chief Creative Officer

Gabrielle's 20 year career has spanned research, brand consulting and advertising. She was Chief Strategy Officer at M&C Saatchi, and formerly MD at Hall & Partners, and Bulletproof. She has led the strategy on global brands like Nivea as well as complex service brands like the Post Office, and Nat West. Her belief is that memorability is the key factor in marketing effectiveness.

Gabrielle Bell
Chief Strategy Officer