The brief was to give BT a digital-first campaign, highlighting the importance of relationships in business and reflecting the culture of collaboration that exists in businesses today.
Shot in one take, we teamed up with acapella group The Buzztones to demonstrate how being in sync with each other is crucial when you’re trying to turn business ideas into reality.
Unscripted, and emotionally-charged. Two ways to describe our latest campaign for BT, ‘Moments’.
Our documentary-style films feature phone calls from four people – including Francesca, the founder of a youth sports organization, and Katie, a caring and resilient midwife – to that inspirational person who saw their potential and helped set them on their career path to success. And we’ve managed to capture every single piece of genuine emotion – the surprise, the elation, and even the tears – by working with Max Fisher, documentary-maker, to record live each of these phone calls.
With no real script, we had no idea what we would get. But the results, as you will see below, have blown us away.