Creating drama around a major product launch to businesses by BT.
BT is launching a new product for business, which redefines what it means to be connected. A combination of 4G broadband, unlimited mobile, and a digital phone line, named ‘Halo’, this is a multi-channel launch that coincided with the end of lockdown. Our strategy was to position it as a positive, optimistic service to get Britain back to business with a bang. All within BT’s brand idea, ‘Beyond Limits’.