HALO FOR BUSINESS
After a year of uncertainty, small businesses are looking for reliability above all else. The last thing anyone needs is more unnecessary drama. Which is why we developed the ‘All business. No drama.’ creative vehicle. It shows how BT understands the realities of business life and the frustrations that can hold business owners back. BT provides solutions that strip those frustrations away, so that small businesses can focus on the important things.
We launched the new creative vehicle with a major multi-channel campaign to promote BT’s new Halo for business product. The TV ad, inspired by the films of Buster Keaton and Charlie Chaplin, follows the owner of a glassblowing studio as he narrowly avoids potential disasters happening all around him. But thanks to BT Halo for business, nothing can slow him down, especially dodgy wi-fi. His day is All business. No drama.