For this year’s intu Christmas campaign we’re introducing the nation to ‘Christmassing’ – the things we all get up to when we just can’t wait for the day itself. Yes, we all love Christmas day. But there’s just something even more magical about the build-up. It’s the anticipation. It’s the excitement. It’s the perfect excuse to indulge in whatever we like. Our intu bird puppets are back, getting Christmassing in their own particular ways.
Our Christmas campaign for intu celebrates all kinds of shoppers. The well planned, the panicked and even the little bit selfish (you know who you are). As the story unfolds we see our shoppers come to life as weird and wonderful bird puppets.