Lego_Mythica_Lion by Now, London Advertising agency

Legoland Resort Windsor


The new world of LEGO MYTHICA is LEGOLAND Windsor Resort’s single biggest investment yet, with a ride that is first-of-its-kind in the UK, so we had to create a TV campaign that brought to life the true magic of the experience. Our strategy was to tap into the power of children’s imaginations, and make MYTHICA feel real.
The film is as immersive as the ride itself, using point-of-view techniques to throw the viewer into the new world: a world where creatures come to life before your eyes, and where imagination rules.