London Advertising Agency

National Bagel Day

The New York Bakery Co believes bagels are the answer to everything. So we had an idea. How about making a delicious beer out of them to celebrate National Bagel Day? In partnership with Canopy Beer Co, we proudly present Bagel Beer. Brewed and bottled the London way with bagels boiled and baked the New York way. Creating NYB’s first ever beer from start to finish, working with Canopy’s master brewers and taking inspiration from its existing design for a true collaboration. Now that’s something we’d like to raise a glass to.