Tennis Foundation wanted to make tennis available for everyone. We came up with a strategy of Tennis without Boundaries. The first thing we did? We deconstructed a tennis court and developed a whole new look around it.
For Wimbledon this year we teamed up with the grime artist Dabbla, to open tennis up to a younger, more urban audience. Each evening he delivered a broadcast on Facebook live and Periscope giving a run down of the day’s events in his own unique way.
This year, expect to see 250 disabled parking spaces at nationwide intu centres, spray-painted over with the message #TennisAnyBody – and with intu’s permission, too.
Well, it’s 2016, the year that is seeing the debut of wheelchair singles at Wimbledon. And, together with the Tennis Foundation, we want to celebrate the success of disability tennis.
Our #TennisAnyBody campaign, running throughout the duration of Wimbledon 2016, has smashed through any perception barriers surrounding tennis and encouraged people of any ability, or disability, country-wide, to play tennis.
The target for the campaign was to reach 300,000 individuals, primarily through Twitter. But by the end of the campaign period (just two weeks), we had exceeded those targets by 297%, reaching 893,874 unique Twitter users.
#TennisAnyBody hit directly – and at a truly timely moment – to bring the message of diversity and inclusivity front of mind.