The LEGOLAND® Windsor Resort, the UK’s most visited theme park, has appointed NOW to create communications for the launch of its brand-new world where mythical LEGO® creatures come to life.
Opening in spring 2021, and coinciding with the LEGOLAND Windsor Resort’s 25th anniversary, NOW will create an integrated campaign across TV, digital and social which will break this year.
The agency won the business after a competitive pitch conducted entirely remotely due to COVID-19.
Ash Tailor, Global Brand Director at LEGOLAND, said: “2021 is a game-changer year for LEGOLAND Windsor and what better way to celebrate the Resort’s 25th birthday than with a new land that will redefine what we mean by brand experience. We’re excited to be working with NOW to amplify the parallel universe which is coming to life in Windsor.”
Larissa Vince, the CEO of NOW, added: “This brief really blew our socks off. LEGOLAND is a unique and joyful brand, and this is a concept unlike any other, so we’re delighted to partner with Ash and the team at Windsor on a launch that’s going to bring a whole new dimension to the theme park experience.”
The LEGOLAND Windsor Resort is part of Merlin Entertainments, the global leader in location-based family entertainment, which owns attractions including the London Eye, Alton Towers and Thorpe Park.