No-one remembers puberty fondly. You’re half child, half woman.
You must navigate school, relationships and family in a half real, half digital world.
Enter betty: a brand to help girls through this difficult time. Built from consumer insights, we created a series of adverts that spoke in their non-cynical language using scenarios that could happen during a period such as “Sore boobs? That’s just your period saying hello” and “Once a month you might get a bit farty”, we sought to normalise at every step and always closed with the end line “It’s perfectly natural”.
Encompassing everything from cinema to Snapchat, Instagram to print, we even helped design the packaging and are currently working on NPD.
All communications drove to mobile site betty.me which provides an empathetic destination for support and information.
Betty is a brand that could change everything.