A big idea for a FMCG brand.

Florette are the brand leader in the bagged salad sector. Our brief was to grow the market, by selling the many glorious benefits of salad to doubters. We said to the clients: you’re not in the salad business, you’re in the feelgood business. Hence the brand line: Bags of Feelgood.

‘Joy of salad’

‘One minute wonders’ - user generated content

‘Play with food’

See more of our work


Carving out a distinct position in an over-crowded sector.

Go Ultra Low

A behaviour change campaign to change the nation's habits.

Tennis Foundation

A brand identity to take the ‘stuffy’ out of tennis.