Go Ultra Low

A behaviour change campaign to change the nation's habits.

Go Ultra Low is a joint venture between the Government and the automotive industry to encourage the uptake of electric vehicles.

The country is reaching a tipping point, caused by a combination of attitude change, vehicle availability and infrastructure investment.

Our work is about accelerating that behaviour change, with a creative idea about normalisation; the electric car is now simply THE car. Our AV work is supported by informative messages in social and online channels that pick off the key barriers to entry.

Social media