Go Ultra Low
A behaviour change campaign to change the nation's habits.
Go Ultra Low is a joint venture between the Government and the automotive industry to encourage the uptake of electric vehicles.
The country is reaching a tipping point, caused by a combination of attitude change, vehicle availability and infrastructure investment.
Our work is about accelerating that behaviour change, with a creative idea about normalisation; the electric car is now simply THE car. Our AV work is supported by informative messages in social and online channels that pick off the key barriers to entry.