IAB
Rediscover the Joy of Digital
The Internet Advertising Bureau want to reconnect advertisers and marketers with that lost (but not forgotten) art of having more fun and creating more human connection in the digital space.
The ‘Rediscover the joy of digital’ campaign will see Joy the bear – the IAB’s new brand ambassador and literal embodiment of playfulness in digital, delivering her message by way of dance, yoga poses and even the occasional DJ set.
More than just the pretty face of the campaign, Joy actively holds the role of IAB’s new ‘Chief Digital Cheerleader’ on LinkedIn and other social platforms. She’s even done an interview to announce her arrival…