London Advertising Agency

Out of Office

Equal Pay Day marks the day women stop getting paid for the rest of the year. So, why should they work? For the Women’s Equality Party, a UK political party, we created a way for people to protest from their desks. And we invented a brand new media channel in the process. We could have made posters, we could have made a film, but instead, we got people to switch on their Out Of Office. A guerilla media first. One tiny email to make a big point. Our message spread across the country with every email bounce back, generating a reach of 198 million through the media and two million on social. With NO media budget, we put gender equality on the minds of millions.

I’m Out Of Office for equal pay is the Winner of The Webby People’s Voice Award in Advertising, Media, & PR: Online Guerrilla & Innovation. Click to see official listing.