Equal Pay Day marks the day of the year on which women effectively stop being paid, based on the gender pay gap. We created this award-winning idea by using the Out of Office convention in a new way. The idea generated international media coverage (on a £0 budget) It even got noticed by the should-have-been-President, Hilary Clinton, who tweeted about it.
A brilliant way to draw attention to the equal pay gap: Women in the UK set out-of-office notifications this weekend saying they'll be out for the final six weeks of the year they'll be working "for free." https://t.co/Lyn89sRbkS
— Hillary Clinton (@HillaryClinton) November 12, 2018
When Trump came to London in July 2018, we did the opposite of what everyone expected from the Women’s Equality Party: we thanked him – for being feminism’s best recruiter.