Showcases kids imagination

Yoto, the interactive kids’ audio platform celebrates the power of audio to inspire kids’ imaginations.

Our film features the brand’s award-winning audio players, Yoto Player and Yoto Mini, alongside drawings from 100 children. The children were played titles from Yoto’s extensive catalogue and put pen to paper, drawing whatever their imaginations conjured. In particular, the children were inspired by the sounds of The Gruffalo, Charlie and the Chocolate Factory, Space Adventures, Yoto’s own radio station and more.