NOW has hired Rob Greaves and Sam Daly, an award-winning creative team from Grey London.

They will work across the agency’s accounts, which include BT, EE, New York Bakery Company and LEGOLAND, which the agency won last month. The pair will report to Ben da Costa, CCO at NOW.

Rob and Sam have been at Grey for more than 7 years, and created many of the agency’s most awarded campaigns, including The Sun’s World Cup campaign “Do Us Proud”, Lucozade’s “Three Lionesses” and “Paddington and the Christmas Visitor” for M&S.

They said: “After talking to Ben, Larissa and John at NOW we were immediately excited by their vision and approach for the agency in the coming years. They are full of creative ambition and straight away we connected on the kinds of work that excites us and that we all want to be making.

Over the last 7 years, we’ve had the chance to work with some of the best people in the business and on a host of big creative accounts but it was time to move forward and find a new challenge.

And NOW it’s time to get down to business… see what we did there? (We’ll see ourselves out.)”

Da Costa said: “Rob and Sam are going to be great additions to the agency, they’re incredibly smart, have loads of energy, a portfolio bursting with brilliant campaigns and they share our desire to make simple stand out work – it’s just a shame one of them supports Arsenal.”