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  • NOW WINS CREATIVE ACCOUNT FOR VANQUIS

    Vanquis Bank, the credit card provider, and part of the Provident Financial Group, has appointed NOW to handle its brand creative account. The agency has been appointed as part of Vanquis’s ambitious growth plans, and will be supporting them in the development of a major new ATL campaign for 2021. Thomas Allder, Customer Director at…


  • The LEGOLAND® Windsor Resort picks NOW for launch of a new mythical world

    The LEGOLAND® Windsor Resort, the UK’s most visited theme park, has appointed NOW to create communications for the launch of its brand-new world where mythical LEGO® creatures come to life.   Opening in spring 2021, and coinciding with the LEGOLAND Windsor Resort’s 25th anniversary, NOW will create an integrated campaign across TV, digital and social…


  • NOW POACHES AWARD-WINNING CREATIVE TEAM FROM GREY LONDON

    NOW has hired Rob Greaves and Sam Daly, an award-winning creative team from Grey London. They will work across the agency’s accounts, which include BT, EE, New York Bakery Company and LEGOLAND, which the agency won last month. The pair will report to Ben da Costa, CCO at NOW. Rob and Sam have been at…


  • NOW APPOINTS GABRIELLE BELL AS CSO

    NOW has hired Gabrielle Bell, the former CSO of M&C Saatchi, as its Chief Strategy Officer. Gabrielle will join NOW in mid-November and work alongside CEO Larissa Vince, CCO Ben da Costa and Chairman and Founder John Townshend. Across her 25-year career, Gabrielle has helped build and transform brands, creating fame and impact for a…


  • A post-Covid chemistry lesson: transformation of the pitch

    Written by Jeremy Lee on CampaignLive.co.uk A post-Covid chemistry lesson: transformation of the pitch “People buy people.” Well, so the hoary old cliché goes, and it’s certainly true that in advertising they don’t buy agency presentation decks. But since the beginning of the coronavirus crisis, people (clients) have, at best, been forced into buying miniature…


  • Parkemon: Family sparks lockdown craze

    Parkemon: Family sparks lockdown craze by hiding Pokemon in local park A family has started a new lockdown craze by recreating Pokemon Go in their local park. Ben da Costa, 35, from Lewisham, London, came up with the idea as a way to keep his four-year-old son Louie entertained and active while he is unable…


  • How will Covid-19 change the way adland works?

    How will Covid-19 change the way adland works? Cannes is cancelled, multinational campaigns are on hold and Zoom is violating our human rights – safe to say, 2020 hasn’t gone off to the flying start we had first hoped. As brands and agencies attempt to wade through the media storm of the coronavirus pandemic (alongside…


  • The WFH diaries

    The WFH diaries: Jon Burley, Katie Lee and Larissa Vince Jon Burley Creative consultant I’m not sure I’m hugely prepared for the office exile provided by the coronapocalypse. I haven’t stocked up on pasta, for starters. Fuck that for a game of soldiers. Pasta is a banal foodstuff that tries to make itself interesting by…

    now advertising news campaign wfh diaries

  • Podcast – Campaign podcast is back for 2020

    Podcast: Larissa Vince and Zaid Al-Zaidy talk about the challenges of creating more diverse companies and their personal experiences of discrimination. “Diversity isn’t a problem to fix, it’s the solution” – those are the words splashed across the front cover of Campaign this month as we publish our special issue focused on black, Asian and minority-ethnic talent.…


  • Work Differently

    Written by Louie Connaris, Film and Content Editor/Assistant at Now. It’s really easy to lose yourself in your work and just autopilot through it all… until you hit that wall. You just can’t seem to make shots work together, no matter how you arrange them; no crossfade, no graphic work, not even iMovie’s mosaic wipe…

    work differently