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“I went to the woods because I wished to live deliberately, To front only the essential facts of life and see if I could not learn what it had to teach, And…

I’m fascinated by the power of Nudges, so it’s always great to see them come up in the news. Nudges in Behavioural Economics / Psychology are small changes made to a person’s…

Creative agency Now and The Pool, the digital hub for busy women, have formed a partnership that sees Now take a minority stake, and the two companies work together on content creation…

Written by Laura Chamberlain, Managing Director at Now. When I rather rashly decided to leave my last agency without a job to go to, a couple of things happened in quick succession.…

Written by John Townshend, Chairman and Founder at Now. “It takes years to build a brand, and only moments to destroy it,” as someone once said. And what better example than poor…

Written by Helen Trimm, Insight Manager at Now. Last night I went along to an APG Young Planners event called ‘Sources of Inspiration and Insight’. The night was hosted by BBH’s John…

Written by Laura Chamberlain, Managing Director at Now. I’ve spent plenty of time smoking behind the bike sheds and I was always a little too naughty to be Head Girl, but, at…

Written by Melissa Robertson, Chief Executive Officer at Now. I’ve always felt that, to do our jobs well, we need to not just talk the talk, but walk the walk. We should…

Written by Steph Simon, Planner at Now. On Wednesday night we attended the first APG event of 2016 which promised to ‘inspire and provoke’, all followed by a belated New Year drink.…

Written by Melissa Robertson, Chief Executive Officer at Now. This Monday was the best start to a working week that I’ve had in as long as I can remember. It started at…