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  • In surprising praise of LinkedIn

    Written by Laura Chamberlain, Managing Director at Now. In the playground of social networks LinkedIn is the weird, nerdy kid who was picked last for games. It looks funny.  Its photos are of our sensible, corporate selves, making us look like strangely pained aliens and in my case, like I’m away with the fairies with…


  • A loner’s thoughts on collaboration

    Written by Roger Morris, Copywriter at Now. When I’m not writing copy for Now’s clients, I write novels. Writing novels has to be one of the most solitary occupations there is. You sit in your garret on your own, staring at a blank screen, which you hope to fill with a certain number of words…


  • Shhh… It’s a secret

    Written by Dave Towers at Now. I’ve been picked to be part of Secret 7″ this year. They had over 7000 entries and edited them down to just 700. I’m so very proud to be one of those included.   If you haven’t heard of it, this is what it’s all about; Secret 7″ take…


  • Touching Kevin Spacey

    Written by Melanie Portelli, New Business Director at Now. Ok so I didn’t touch him. But I bloody could have! I was fortunate enough to score a free ticket to see Kevin Spacey at the Old Vic on Friday night. It was one of those situations where my friend offered me the ticket a few…


  • Innovate or Die: Edition 3

    Written by Tom Patterson, Planner at Now. OH HEY THERE MEERKAT Meerkat launched a little over two weeks ago and immediately grabbed the technorati. The app lets people broadcast a live stream from their phones and post a link to it for their Twitter followers. But on the first day of the festival, Twitter cut…


  • An Alexander McQueen Extravaganza

    Written by Pheobe Hollond, Account Manager at Now. I very recently went to ‘Savage Beauty’ at the V&A, an exhibition that explored the works and life of the great late Alexander McQueen. Funnily enough, I had previously visited this exhibition at the Met in New York about 6 years ago, which actually made the V&A…


  • If they hadn’t invented Agency Producers in the 60s, would they bother to invent them now?

    Written by Susie Innes, TV Producer at Now. The dour conclusion, based on current attitudes and economic imperatives, is no, of course they wouldn’t. Account Directors could talk direct to the Production Companies, Creatives could call up the director for a chat about Storyboard Frames and Heights and Angles, cost controllers could make sure no-one…


  • The State of the English Language

    Written by Melissa Robertson, Chief Executive Officer at Now. This weekend I’ve been quietly fulminating (well, actually reasonably vocally fulminating) about THE STATE OF THE ENGLISH LANGUAGE. Or rather, the recent furore around the omissions and additions to theOxford Junior Dictionary. Given that the most recent update was back in 2012 (but maintained the previous…


  • Predicting the future of advertising – in just one afternoon – is it possible?

    Written by Susie Innes, TV Producer at Now. Possibly. But, summarising it in under 10 minutes… well, let’s go. – To set the scene. Great venue. BAFTA. A warm hello from Steve Davies Chief Exec of the APA. – Warm up. A lovely film about James Bradley from 750, part of a series on Beak…


  • Guerilla Gardening

    Written by Kelly St Lawrence, Account Director at Now. I’m not exactly what you’d call ‘outdoorsy’. In fact, I love the indoors. I wholeheartedly embrace the sense of hibernation that comes with the bitter British winter – spending evenings wrapped in all the clothes I own, as the nights close in earlier and earlier, not…