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  • Now hires Ben da Costa to succeed Remco Graham as creative chief

    Now has hired Above & Beyond creative director Ben da Costa as chief creative officer as Remco Graham prepares to leave the agency “to take on a new challenge”. Graham departs in mid-August after three-and-a-half years, with da Costa due to start at the beginning of September. Da Costa will oversee an eight-strong creative department.…

    now advertising blog news now hires ben da costa to succeed remco graham

  • Now After Hours ‘19

    Now After Hours – Back by popular demand! For the second year running we showcased all of the creative things that we Nowers get up to in our spare time in our unique exhibition. As our office transformed itself into a gallery once again for a whole month, the Now family proudly displayed their passionate…


  • Cannes Lion Masterclass

    In the impressive Kings Place, a signpost of the regeneration of Kings Cross, I was lucky enough to attend the Cannes Lions Masterclass for under 30s. Not really on par with the French Riviera, but a good opportunity to find out more about the renowned festival of creativity nonetheless. Everyone in our industry knows what…

    now advertising news blog cannes lion masterclass

  • Things Can Only Get Worse – Thoughts on Writing a Dystopian Novel

    Thoughts on Writing a Dystopian Novel. With Brexit grinding on and President Trump in the White House, some people might argue we’re already living in a dystopia, so why write a dystopian novel? I wrote Psychotopia in 2016. We were in the middle of the Brexit campaign. Remember the lies on the side of the…

    now advertising blog news roger morris things can only get worse psychotopia dystopian book

  • Turning clients into the target audience

    The first rule of being a strategist is to know your audience. We need to understand what makes them tick to have the best chance of truly connecting with them. So, we regularly walk a mile in their shoes, seeking that special insight into their lives that will help unlock a brief. It’s the bit…


  • Marching over the Horizon

    When reviewing the selection of work from the Cannes 2018 Ad Festival there was one advert that stood out to me: ‘Price on our lives,’ an advert about the March for Our Lives demonstrations, a student-led movement aimed at lobbying politicians to enact greater control legislation in America. Not only did this advert relate to…

    now advertising blog news marching over the horizon

  • A lack of constraint damages creativity

    A lack of constraint damages creativity. I do not mean to suggest by this that more constraints encourage better creative work as a rule of thumb. Whether you are an Adam Morgan fan or not, the concept of strategic constraints is generally accepted to help focus thinking and ultimately liberate ideas. The clearest – and…

    now advertising blog news lack of constraint damages creativity

  • Sparking Creativity

    Sparking Creativity. Recently while browsing YouTube, I came across two series, Against the Clock and The Crate. Both of these challenge artists to create a song in a different way. Against the Clock give their artists only twenty minutes to create a beat. The results are of various levels of success, from Jay Prince, who,…

    now advertising blog news sparking creativity

  • Thank You Trump

    Friday 13th July. The day Trump was coming to town. Marches were planned across the country. Everyone had something to say. And what do you do when you want that thing to be heard? You get creative. Hundreds of thousands of people armoured themselves with witty slogans, snappy hashtags and hand-drawn placards and prepared to…

    now advertising blog news womens equality party thank you trump card

  • How taking time out changed my creative process

    I don’t know if you do crosswords, but have you ever experienced that thing when you just get stuck with a few last clues? However much you ache your brain you just can’t get them. So you put it down. The next day, you glance at it again, and, guess what, the answers seem obvious,…

    now advertising news blog taking time out john townshend