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  • Thinking Outside The Box

    Thinking outside the box. At school, we are told how to think and what to think and where to focus our thinking. Tasks we’re given in class are often formulaic or tedious, simply because we are given a set way of carrying them out. Whether we’re instructed to solve a particular quadratic equation by completing…

    now advertising news blog thinking outside the box siddiq islam

  • Resilience & Neurodiversity

    Recently a lot has been written about Neurodiversity in the world of advertising, and in particular, the benefits that these differences can bring to an agency. The label ‘Neurodiverse’ covers a spectrum of neurological differences from Dyspraxia, Dyslexia, Attention Deficit Hyperactivity Disorder, Dyscalculia, to Autism, Tourette Syndrome, and others. When I first read about neurodiversity,…

    now advertising news blog resilience neurodiversity sam vine

  • The Journey to a Half Marathon, and Beyond

    By Sarah Maclean, Account Manager at Now. In January, I did what was in hindsight a pretty reckless thing, for me. I signed up for a half marathon. I’ve never been ‘confident’ with sport. It goes back to the ‘chubby kid at school’ days, too shy to do it for fear of embarrassment. It had…

    now advertising sarah maclean half marathon

  • CPD Gold Accreditation

    We have proudly accepted the IPA Continuous Professional Development (CPD) Gold Accreditation for the third year in a row. The award is given to agencies that, “demonstrate that CPD lies at the heart of their business, building a strong learning culture in support of real business objectives and the development of their employees professionally and…

    now advertising katie creighton accepts cpd gold accreditation award

  • A Recipe for Bagel Beer

    By Amelia Wood, Senior Strategist at Now. Prep time: 6 weeks Brew time: 2 weeks Difficulty: Hard Serves: 3,000 INGREDIENTS 70kg bagels 100kg malted barley 40kg oats 1000l water Yeast For our recipe, access to bagels was no problem, as we happen to know the biggest bagel producers in the world – New York Bakery…


  • Film Review: Loving Vincent

    By Samson Ng, Front End Developer at Now. Loving Vincent is the world’s first animated feature film hand-painted frame by frame. It’s a biographical film about Vincent van Gogh, painted in the artist’s style – about a hundred painters across the world worked painstakingly for two years to make this happen. The film is 95-minutes…

    now advertising loving vincent film review

  • The Joy of Independence

    In this article, I will persuade you that the independent agency model is the way forward. That the other models are just silly or boring or cumbersome. Subliminally, you will get the impression that my agency is the best thing since sliced cheese, and, if you are a Chief Marketing Officer, you will call up…

    now advertising news blog joy of independence john townshend

  • Scythians: warriors of ancient Siberia

    This weekend I took advantage of the agency art fund pass, and saw ‘Scythians: warriors of ancient Siberia’ at the British Museum. The verdict? Get yourselves down there before it closes in January. I’ve always thought it would be exciting to be an archaeologist, dusting brush in hand, discovering hidden artefacts from the forgotten past.…

    now advertising news blog scythians sarah maclean

  • Sir John Hegarty, the Keeper of the Creative Flame

    We are lucky. One of advertising’s greatest practitioners – John Hegarty – came in to talk to us yesterday. It’s wonderful to hear from someone who’s done it, and who’s as excited about the possibilities as ever. And what was most interesting was how rapt the audience of Nowers was. In a world of digi-tech-programmatic,…

    now advertising news blog john hegarty keeper of the flame john townshend

  • VR: Be Curious

    Our friends from The Mill came to Now on Tuesday to let us play with the exciting emerging technologies that they are using to create a new world of experiences: from 360-degree video and VR, to Augmented Reality. Oh, and they still do amazing post-production on ‘traditional’ ads, but real-time rendering means no more waiting for…

    now advertising news blog vr be curious