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  • A Recipe for Bagel Beer

    By Amelia Wood, Senior Strategist at Now. Prep time: 6 weeks Brew time: 2 weeks Difficulty: Hard Serves: 3,000 INGREDIENTS 70kg bagels 100kg malted barley 40kg oats 1000l water Yeast For our recipe, access to bagels was no problem, as we happen to know the biggest bagel producers in the world – New York Bakery…


  • Film Review: Loving Vincent

    By Samson Ng, Front End Developer at Now. Loving Vincent is the world’s first animated feature film hand-painted frame by frame. It’s a biographical film about Vincent van Gogh, painted in the artist’s style – about a hundred painters across the world worked painstakingly for two years to make this happen. The film is 95-minutes…

    now advertising loving vincent film review

  • The Joy of Independence

    In this article, I will persuade you that the independent agency model is the way forward. That the other models are just silly or boring or cumbersome. Subliminally, you will get the impression that my agency is the best thing since sliced cheese, and, if you are a Chief Marketing Officer, you will call up…

    now advertising news blog joy of independence john townshend

  • Scythians: warriors of ancient Siberia

    This weekend I took advantage of the agency art fund pass, and saw ‘Scythians: warriors of ancient Siberia’ at the British Museum. The verdict? Get yourselves down there before it closes in January. I’ve always thought it would be exciting to be an archaeologist, dusting brush in hand, discovering hidden artefacts from the forgotten past.…

    now advertising news blog scythians sarah maclean

  • Sir John Hegarty, the Keeper of the Creative Flame

    We are lucky. One of advertising’s greatest practitioners – John Hegarty – came in to talk to us yesterday. It’s wonderful to hear from someone who’s done it, and who’s as excited about the possibilities as ever. And what was most interesting was how rapt the audience of Nowers was. In a world of digi-tech-programmatic,…

    now advertising news blog john hegarty keeper of the flame john townshend

  • VR: Be Curious

    Our friends from The Mill came to Now on Tuesday to let us play with the exciting emerging technologies that they are using to create a new world of experiences: from 360-degree video and VR, to Augmented Reality. Oh, and they still do amazing post-production on ‘traditional’ ads, but real-time rendering means no more waiting for…

    now advertising news blog vr be curious

  • Data: Listen. Learn.

    Data can be used to tell some surprisingly deep and memorable stories. Over the course of the election campaign a few weeks ago, it was intriguing to see how all the parties used data, as well as words, to fight their respective corners. But while we’re often quick to question the words we hear, are…

    now advertising news blog data listen learn helen trimm

  • Debate: Learn. Listen.

    Echo Chambers, Debate and Standards. Two weeks have passed since the great election that wasn’t and we are approaching our 9th week without a parliament. We should all know and have read about the influence that social media and micro-targeting have had here and abroad. And we should also be aware of the fiction (or…

    now advertising news blog debate learn listen chris waldie

  • Meet Dave

    We have a newbie in the office – David Mannall, previously at Mother, W+K, Fallon & MCBD, is our new Client Services Director. We wanted to get to know him a little better, so we grabbed a coffee* with him to really get to the heart of Dave. Read on to find out more about…

    now advertising news blog meet dave

  • Challenge Yourself

    How Far Can You Go? It was a dark, wet and windy day on a cliff-ridden coastline. I stood atop the infamous Seven Sisters in Sussex. My broken body felt like I had run a marathon up a mountain. After all, I had run a marathon up a mountain and I had ten more gruelling…

    now advertising news blog marathon challenge yourself michael mccourt