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Turning clients into the target audience
The first rule of being a strategist is to know your audience. We need to understand what makes them tick to have the best chance of truly connecting with them. So, we…
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Marching over the Horizon
When reviewing the selection of work from the Cannes 2018 Ad Festival there was one advert that stood out to me: ‘Price on our lives,’ an advert about the March for Our…
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A lack of constraint damages creativity
A lack of constraint damages creativity. I do not mean to suggest by this that more constraints encourage better creative work as a rule of thumb. Whether you are an Adam Morgan…
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Sparking Creativity
Sparking Creativity. Recently while browsing YouTube, I came across two series, Against the Clock and The Crate. Both of these challenge artists to create a song in a different way. Against the…
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Thank You Trump
Friday 13th July. The day Trump was coming to town. Marches were planned across the country. Everyone had something to say. And what do you do when you want that thing to…
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How taking time out changed my creative process
I don’t know if you do crosswords, but have you ever experienced that thing when you just get stuck with a few last clues? However much you ache your brain you just…
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Thinking Outside The Box
Thinking outside the box. At school, we are told how to think and what to think and where to focus our thinking. Tasks we’re given in class are often formulaic or tedious,…
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Resilience & Neurodiversity
Recently a lot has been written about Neurodiversity in the world of advertising, and in particular, the benefits that these differences can bring to an agency. The label ‘Neurodiverse’ covers a spectrum…
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The Journey to a Half Marathon, and Beyond
By Sarah Maclean, Account Manager at Now. In January, I did what was in hindsight a pretty reckless thing, for me. I signed up for a half marathon. I’ve never been ‘confident’…
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CPD Gold Accreditation
We have proudly accepted the IPA Continuous Professional Development (CPD) Gold Accreditation for the third year in a row. The award is given to agencies that, “demonstrate that CPD lies at the…
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