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B2B, BRANDING, AND HOW TO PUT THE SOUL BACK INTO YOUR BUSINESS
It’s clear that business-to-business marketing is maturing and becoming more sophisticated. And the category’s spend is forecast to grow 9% in the UK in the next 3 years.* However, it’s not…
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Creative Soulmates: Meet the unlikely pairing of John Townshend and Mark Strong
In a parallel universe John Townshend could have been treading the boards, soaking up the smell of the greasepaint and the roar of the crowd – a darling of the silver screen…
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NOW NAMES ENGINES’ LOUISE HAYWARD AS CEO
Independent London agency Now has hired Louise Hayward from Engine as its new CEO. She replaces Larissa Vince who joined TBWA London as CEO last year. Hayward (above) is currently client managing…
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NOW WINS CREATIVE ACCOUNT FOR VANQUIS
Vanquis Bank, the credit card provider, and part of the Provident Financial Group, has appointed NOW to handle its brand creative account. The agency has been appointed as part of Vanquis’s ambitious…
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The LEGOLAND® Windsor Resort picks NOW for launch of a new mythical world
The LEGOLAND® Windsor Resort, the UK’s most visited theme park, has appointed NOW to create communications for the launch of its brand-new world where mythical LEGO® creatures come to life. Opening…
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NOW POACHES AWARD-WINNING CREATIVE TEAM FROM GREY LONDON
NOW has hired Rob Greaves and Sam Daly, an award-winning creative team from Grey London. They will work across the agency’s accounts, which include BT, EE, New York Bakery Company and LEGOLAND,…
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NOW APPOINTS GABRIELLE BELL AS CSO
NOW has hired Gabrielle Bell, the former CSO of M&C Saatchi, as its Chief Strategy Officer. Gabrielle will join NOW in mid-November and work alongside CEO Larissa Vince, CCO Ben da Costa…
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A post-Covid chemistry lesson: transformation of the pitch
Written by Jeremy Lee on CampaignLive.co.uk A post-Covid chemistry lesson: transformation of the pitch “People buy people.” Well, so the hoary old cliché goes, and it’s certainly true that in advertising they…
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Parkemon: Family sparks lockdown craze
Parkemon: Family sparks lockdown craze by hiding Pokemon in local park A family has started a new lockdown craze by recreating Pokemon Go in their local park. Ben da Costa, 35, from…
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How will Covid-19 change the way adland works?
How will Covid-19 change the way adland works? Cannes is cancelled, multinational campaigns are on hold and Zoom is violating our human rights – safe to say, 2020 hasn’t gone off to…
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