Samson’s a genuine left brain/right brainer. He got a degree in graphic design at Central St Martin’s and two Masters Degrees in creative programming from Goldsmiths. At Now he designs and builds digital communications. Born in Macao, he’s spent half his life in the UK. He says of himself: ‘My biggest passion of life is to travel. To date I have visited 388 cities in 40 countries. I am not a fan of alcohol, coffee or anything with sugar. The only thing left is probably water. When I was a baby, before I could finish a bottle of milk it was time for another.